Van Isle Beauty Bar & Academy
Norwell Drive, Nanaimo
- Hydrafacial MD
- Lash lifts
- Lash extensions
- Brows
- Campaigns
- 2
- Audiences
- 15
- Ads written
- 15
- Daily budget from
- $30
More than 25 beauty professionals under one roof and a steady stream of reels. Their current Meta ad puts five monthly specials in one ad and sends people to the home page, so nobody lands on the service they came for.
Split the menu into three lead services, each with its own ads and its own booking link. Reuse the lash-lift and Hydrafacial reels they already have, and run a separate ring for clients who drive in from the mid-island.
What we lead with
The services with the best ticket size and photos, and the ones rivals nearby do not sell.
- 01$199Signature Hydrafacial MDThe highest-ticket service with a clear price, its own booking link, and video they already have.
- 02$99InLei lash lift and tintA quick decision at a low price, with the $175 brow lamination combo as the upsell. Their most-liked reel is a lash lift.
- 03Free UV glueLash extensionsTheir existing first-visit offer, a $10 value, with five named lash artists to choose from.
Campaign structure
One objective in every campaign: booked appointments. Each ad set runs 3 to 5 ads, and ads that spend without results are cut.
- C01Nanaimo 15 km, broad
- C02Skincare and beauty retail interests
- C03Treatment interests: Hydrafacial, lashes, brows
- C04Competitor-adjacent: med spa and aesthetics
- C05Mid-island ring, 40 km, Hydrafacial only
- C06Life moments: engaged, events
- C07Self-care and wellness
- C08Lookalike of past clients
- C09Lookalike of service-page visitors
- C10Lookalike of booking clicks
- R01Booking starters
- R02Service page visitors
- R03Site visitors
- R04Video viewers over 50%
- R05Instagram and Facebook engagers
Warmest first. Each stage gets its own message, from “your appointment is waiting” to a second look at the service they watched.
The ads
Three of the 15 ads written for this plan, with the business's own photos, laid out as they run in the Facebook and Instagram feed.
Van Isle Beauty Bar & AcademySponsoredDeep cleanse, exfoliation, extractions and hydration in one 45-minute visit. Our Signature Hydrafacial MD is $199 at Van Isle Beauty in Nanaimo. Book your time online on Vagaro.
$199Van Isle Beauty Bar & AcademySponsoredYes, the middle of a lash lift looks a bit funny. The reveal is the fun part. InLei Lash Lift and Tint is $99 at Van Isle Beauty.
Van Isle Beauty Bar & AcademySponsoredNew to lash extensions? Your first set includes our UV glue system free, a $10 value. Choose classic through volume with Nicole, Skye, Heidi, Krystyna or Pyper.
The local field
Who else sells these services nearby.
- 01Advanced Laser & Skin ClinicCorrective skin and lasers, a Hydrafacial on its home page, and a $129 monthly membership.
- 02Rise Medical AestheticsOwns the medical end, with Botox and IV therapy ads running.
- 03Pure SpaDowntown boutique spa, facials from $150, no active ads found.
- 04Beyond Beauty BarThe closest full-service rival, with later hours.
The first 30 days
The same method for every plan. Real numbers replace the estimates by week two.
- Week 1BuildAd account access, pixel and conversion event tested, audiences built, cold and retargeting campaigns live.
- Week 2CutAds that spend twice the target cost per result without one are cut and replaced. First weekly report.
- Week 3ScaleBudget moves to the winning ad set and rises slowly. Lookalikes are added once there is conversion data.
- Week 4HoldBudget stays only where cost per result holds. Retargeting ads are refreshed. 30-day summary and month-two plan.
Ad budget options
Ad spend, paid directly to Meta. About 80% goes to cold audiences and 20% to retargeting.
- Lean$30/dayabout $900 a monthHydrafacial and lash lift only, 4 to 5 audiences.
- Recommended · recommended$50/dayabout $1,500 a monthAll three lead services, 5 to 6 audiences.
- Faster learning$80/dayabout $2,400 a monthUp to 10 audiences, plus the mid-island Hydrafacial campaign.
The full plan
Every section of the working document. Open one to see what is inside.
01SummaryOpenClose
Read the full Van Isle Beauty Bar & Academy plan
The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan02Business snapshotOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan03What their social content already showsOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan04Competitor analysisOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan05Goal and the one metricOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan06Offer recommendationsOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan07Campaign structureOpenClose
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Every campaign, ad set and audience, with the reasons. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan08Ad copyOpenClose
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All 15 ads, written in Van Isle Beauty Bar & Academy's voice. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan09Creative briefOpenClose
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Email me the plan10Budget and 30-day test planOpenClose
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Three budget options and the cut and scale rules. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan11TrackingOpenClose
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Email me the plan12EstimatesOpenClose
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The cost estimates and their sources. Planning inputs, not forecasts. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan13Weekly report templateOpenClose
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Email me the plan14Risks and what we need from the clientOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan15SourcesOpenClose
Read the full Van Isle Beauty Bar & Academy plan
The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
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