Posh Nails Spa
Turner Road, Nanaimo
- Nail art
- Spa pedicures
- Lash lifts
- Permanent jewelry
- Campaigns
- 2
- Audiences
- 14
- Ads written
- 15
- Daily budget from
- $25
A nail spa with a strong art portfolio on Instagram, a price list almost identical to its nearest rival, and a booking page that asks new clients to make an account before they can see open times.
Compete on what rivals do not have: custom nail art, a licence to serve drinks, kids manicures and permanent jewelry. Keep a Meta lead form as the backup so the sign-up step does not cost bookings, and retarget past clients when their fill is due.
What we lead with
The services with the best ticket size and photos, and the ones rivals nearby do not sell.
- 01$70New set with nail artWhat the salon posts most. It photographs well, and it starts a fill cycle every 2 to 3 weeks.
- 02$65Spa pedi or mani-pediEasy to sell as self-care, and it pairs with the drink service. The mani-pedi combo is $105.
- 03$100Lash lift and tintBrow lamination is the same price. A second reason to visit between nail appointments.
Campaign structure
One objective in every campaign: booked appointments. Each ad set runs 3 to 5 ads, and ads that spend without results are cut.
- C01Local broad
- C02Nail art interests
- C03Beauty retail interests
- C04Self-care interests
- C05Competitor-adjacent
- C06Bridal and events
- C07Parents: mani with your mini
- C08Lookalike of past clients
- C09Gift buyers, late November
- R01Booking starters
- R02Website visitors who did not book
- R03Instagram and Facebook engagers
- R04Video viewers over 50%
- R05Rebooking: last visit 3 to 5 weeks ago
Warmest first. Each stage gets its own message, from “your appointment is waiting” to a second look at the service they watched.
The ads
Three of the 15 ads written for this plan, with the business's own photos, laid out as they run in the Facebook and Instagram feed.
Posh Nails SpaSponsoredPolka dots, cherries, florals or something you saw on Pinterest. Bring the idea and we will paint it. Full sets from $70 on Turner Road.
$70Posh Nails SpaSponsoredSaturday plans: matching manis with your mini. Kids manicures (10 and under) are $35. Book both of you in one visit.
$35Posh Nails SpaSponsoredBook a mani and pedi together for $105. We are fully licensed, so you can enjoy a drink while you relax. Bring a friend and book side by side.
$105The local field
Who else sells these services nearby.
- 01Neon Nail SpaOpen since 2008 and ranked above Posh, with a price list almost the same. Price is not the angle.
- 02The Nail LoungeSix technicians and higher prices. Reviews praise its hand-drawn nail art.
- 03The Rose Nail BarNails, head spa and lashes, with named slow-day discounts on its website.
- 04Adora Nails and SpaSells private pedicure rooms, and every caption carries a booking call.
The first 30 days
The same method for every plan. Real numbers replace the estimates by week two.
- Week 1BuildAd account access, pixel and conversion event tested, audiences built, cold and retargeting campaigns live.
- Week 2CutAds that spend twice the target cost per result without one are cut and replaced. First weekly report.
- Week 3ScaleBudget moves to the winning ad set and rises slowly. Lookalikes are added once there is conversion data.
- Week 4HoldBudget stays only where cost per result holds. Retargeting ads are refreshed. 30-day summary and month-two plan.
Ad budget options
Ad spend, paid directly to Meta. About 80% goes to cold audiences and 20% to retargeting.
- Test$25/dayabout $750 a month3 to 4 cold audiences at once.
- Standard · recommended$40/dayabout $1,200 a monthAll six starting audiences.
- Faster learning$65/dayabout $1,950 a monthAdds bridal, parents and lookalikes sooner.
The full plan
Every section of the working document. Open one to see what is inside.
01SummaryOpenClose
Read the full Posh Nails Spa plan
The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan02Business snapshotOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan03What their social content already showsOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan04Competitor analysisOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan05Goal and the one metricOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan06Offer recommendationsOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan07Campaign structureOpenClose
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Every campaign, ad set and audience, with the reasons. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan08Ad copyOpenClose
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All 15 ads, written in Posh Nails Spa's voice. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan09Creative briefOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan10Budget and 30-day planOpenClose
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Three budget options and the cut and scale rules. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan11TrackingOpenClose
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Email me the plan12EstimatesOpenClose
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The cost estimates and their sources. Planning inputs, not forecasts. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan13Weekly report templateOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan14Risks and what we need from the clientOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan15SourcesOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
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