Beyond Beauty Bar
Hammond Bay Road, Nanaimo
- Japanese head spa
- Permanent makeup
- Nails
- Facials
- Campaigns
- 2
- Audiences
- 12
- Ads written
- 14
- Daily budget from
- $30
A full-service salon and spa with ten service lines and no clear headline offer. The closest head spa competitor is cheaper, and a nail spa nearby sells the same brows at the same price.
Lead with the Japanese head spa and permanent makeup brows, the higher-value services few local competitors offer together. Use nails as the lower-cost first visit, and judge every ad on one number: cost per booking.
What we lead with
The services with the best ticket size and photos, and the ones rivals nearby do not sell.
- 01$99Japanese head spaFlow, 60 minutes. The 90-minute Zen session with a mini facial is $149. Few salons in Nanaimo offer it.
- 02$450Permanent makeup browsThe highest ticket on the menu. Ads offer a consultation first, with the touch-up included as the first-visit offer.
- 03$70NailsSignature pedicure, plus $10 off a mani and pedi together. The easy first visit that leads to the bigger services.
Campaign structure
One objective in every campaign: booked appointments. Each ad set runs 3 to 5 ads, and ads that spend without results are cut.
- C01Local broad, Nanaimo plus 25 km
- C02Self-care interests
- C03Beauty retail interests
- C04Nail art interests
- C05Competitor-adjacent treatments
- C06Current client age band
- C07Lookalike of past clients
- C08Gift buyers for the holidays
- R01Started booking, did not finish
- R02Website visitors who did not book
- R03Facebook and Instagram engagers
- R04Video viewers over 50%
Warmest first. Each stage gets its own message, from “your appointment is waiting” to a second look at the service they watched.
The ads
Three of the 14 ads written for this plan, with the business's own photos, laid out as they run in the Facebook and Instagram feed.
Beyond Beauty BarSponsoredOur Japanese head spa starts with aromatherapy, then a pressure point massage for your head, face and shoulders. It ends with a double shampoo and a blow-dry. 60 minutes, $99, on Hammond Bay Road.
$99Beyond Beauty BarSponsoredTired of filling in your brows every morning? Our nanoblading and powder brows are $450. Your artist works with your face shape and colouring.
$450Beyond Beauty BarSponsoredOur Signature pedicure includes a mint foot mask, hot stone massage and your choice of polish. $70. Open Sundays and until 7pm on weekdays.
$70The local field
Who else sells these services nearby.
- 01Flamingo House SpaThe closest head spa rival, from $65. Books by form, call or text, not instant online booking.
- 02Van Isle Beauty BarFull-service rival, already running a Meta ad for its monthly specials.
- 03Neon Nails SpaSame $450 brows, with the touch-up included.
- 04House of KiyoInjectables and facial packages, with a free latte at appointments.
The first 30 days
The same method for every plan. Real numbers replace the estimates by week two.
- Week 1BuildAd account access, pixel and conversion event tested, audiences built, cold and retargeting campaigns live.
- Week 2CutAds that spend twice the target cost per result without one are cut and replaced. First weekly report.
- Week 3ScaleBudget moves to the winning ad set and rises slowly. Lookalikes are added once there is conversion data.
- Week 4HoldBudget stays only where cost per result holds. Retargeting ads are refreshed. 30-day summary and month-two plan.
Ad budget options
Ad spend, paid directly to Meta. About 80% goes to cold audiences and 20% to retargeting.
- Test$30/dayabout $900 a month3 to 4 cold audiences at a time.
- Standard · recommended$50/dayabout $1,500 a monthAll six starting audiences.
- Faster learning$80/dayabout $2,400 a monthAdds lookalikes and the wider radius sooner.
The full plan
Every section of the working document. Open one to see what is inside.
01SummaryOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan03Competitor analysisOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan04Goal and the one metricOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan05Offer recommendationsOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan06Campaign structureOpenClose
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Every campaign, ad set and audience, with the reasons. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan07Ad copyOpenClose
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All 14 ads, written in Beyond Beauty Bar's voice. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan08Creative briefOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan09Budget and test planOpenClose
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Three budget options and the cut and scale rules. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan10TrackingOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan11EstimatesOpenClose
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The cost estimates and their sources. Planning inputs, not forecasts. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan12Weekly report templateOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan13Risks and what we need from the clientOpenClose
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The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
Email me the plan14SourcesOpenClose
Read the full Beyond Beauty Bar plan
The full section, with its sources. Emailed by James. Add your business and we'll say what we'd change first.
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